About
April 20th, 2009

Our Value Proposition

Edible Apps is an interactive strategy and development company strongly embedded with the values and lifestyle of a consulting organization. We combine strategic branding, marketing, planning, technology, and creative to produce strategies, mobile applications with companion web enabled applications and marketing support. These attributes create business solutions that help meet strategic goals. We help our clients utilize mobile communication platforms and the Internet to strengthen relationships, open new markets, improve service, reduce costs, and stay at the head of the curve.

What we are

We are in the business of building relationships between:

  • Company brand and the audience
  • Products/services and users/consumers
  • Evolving events and media
  • Financial information and investors
  • Corporate processes and employees
  • Opportunities and vendors

What we do

  • We consult to analyze needs, opportunities, and solutions.
  • We create for interactivity, information, identity, commerce and communication.
  • We develop solutions for wireless and Internet dilemmas.
  • We provide Internet media positioning and exposure management.
  • We manage wireless and web campaigns (to include attendant off-line production).

Who we are

  • An organization of individuals experienced with innovation and insight.
  • A group capable of strategic relevance with the ability to make an impact through creativity and technology.
  • We apply a scientific method to obtain discipline in both business and creativity. It is this combination of “feet on the bottom line and hearts in orbit” that sets us apart.

Who are our clients

  • Our clients want to break through technology clutter and competitive noise.
  • Our clients want a perennially productive multi-media adventure … a journey to attain and maintain ascendancy in identity, services, information and commerce.
  • Our clients are large organizations, either in scope or in thinking.
  • Our clients challenge us so that our creativity is piqued.
  • Our clients hire us to think with and for them … to create with and for them.
  • Our clients want us to evolve from their agency to become a partner, a consultant, and a guide.
  • Our clients want an enduring agreement built over time with creativity, knowledge and business acumen and held together by trust, respect, and admiration.
Edible Apps strives to be a recognized leader in innovative strategy, creative design, relevant interactive marketing, breakthrough technology, and powerful client partnerships. We integrate the rapid development of advanced custom eBusiness strategy and solutions with sound business sense to produce memorable wireless and web experiences.

Our Solutions Development Process

Edible Apps’ solutions development process model is a milestone-based model that provides guidelines on planning and controlling results-oriented projects based on their scope, the resources available, and the schedule. It is an iterative and adaptable model that:

  • Defines critical manageable milestones for development.
  • Creates explicit team accountability.
  • Addresses the risks of a project early in the planning stages.
  • Defines the variables and priorities that affect scheduling, feature, and trade-off decisions.
  • Our process model consists of four phases: Discovery, Planning, Construction and Stabilization. Each phase culminates in a major milestone: the Discovery phase culminates in the Project Proposal and Contract Approved milestone, the Planning phase culminates in the Pre-Construction Review milestone, the Construction phase culminates in the Scope Complete/First Use Review milestone, and the Stabilization phase culminates in the Release milestone. The Edible Apps process model differs from many traditional development models by offering:
  • Client-oriented milestones, rather than development-oriented milestones. Each milestone is a synchronization point where the team is re-calibrated to client expectations. Milestones are managed using the known tradeoffs of resources, features, and schedule.
  • Versioned releases, rather than including every feature the first time. Technology rapidly changes the capabilities of the PC-empowered user. Versioned releases are necessary to leverage investments made in PC-based computing environments.

Our experience has taught us that this approach produces better decisions, less rework, and a higher quality product. And, by addressing user and performance issues as part of the development process, it can lower the risk of rolling out new solutions and lower the cost of ownership for our clients.

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